The term “cryotherapy” refers to any cold therapy, so simply icing your knee with a bag of frozen peas counts. But whole-body cryotherapy (WBC), the current wellness trend of choice, involves stripping down to your skivvies and spending three minutes in a chamber that’s chilled to -270 degrees Fahrenheit. Fans of the treatment include athletes, actors, and all-around fitspirational folks, from LeBron James to Hannah Bronfman. Considering the (questionable) claims that WBC torches major calories, ramps up recovery, and can even fight depression, it’s easy to see why it’s gotten so popular. But how much of that is fact?
WBC might seem like the new kid on the block, but it’s been around longer than most realize. In 1978, a rheumatologist in Japan named Toshima Yamaguchi discovered that subjecting the body to extreme cold helped rheumatoid arthritis patients move better and feel less pain for up to four hours post treatment, according to Mark Murdock, managing partner of CryoUSA, a leading provider of cryotherapy chambers. Fast-forward to today, and the treatment’s still going strong—and it’s more accessible and affordable than ever, thanks in part to discount sites like Groupon and Gilt City that offer single sessions starting at around $50. #novus #antiaging #cryotherapy #
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